[Commercial with Cool Music:] My Favorite Things (Urban Noize Edit) – Nora Khalif
Commercials have increasingly turned to EDM to be featured in their adverts. Car companies have probably been sampling the electronic genre’s gems for quite some time, since the rise of dubstep almost a decade ago. Volvo stepped up and featured a remix of a traditional song (along the lines of Toyota’s Bippity Boppity Boo EDM Remix).
In a rare twist however, a full version of the remix was also released and uploaded to Youtube. Often when EDM is used in commercials, the song will be a snippet produced only for the commercial and a full version is never released. Volvo made a smart move featuring Urban Noize’s remix of the song which also has a full version. Enjoy it above!
Go baby go go, (yeah we’re right behind you)
Go baby go go, (yeah we’re lookin’ at you)
Go baby go go, (oh, we’re right behind you)
Go baby, go baby, Yeah we’re right behind you!
Microsoft’s recent ad for the Surface Go has surfaced feelings of nostalgia in many people who heard the song featured in the ad, Garbage’s “Cherry Lips.” For me personally, I first heard the song on the Playstation 2 music game, Amplitude.
From the makers of Dance Central, the unconventional music game had you piloting a space ship that coasted along “tracks” of music. Each track had notes that you would blast and after getting through a “section” or “verse” with no misses the track would blast away and disappear and it’s element would continue to play for awhile. Each track was broken down into vocals, bass, drums, synths and FX, and basically the better you play the game the better the song would sound, you could also choose to completely ignore the vocals track to make an instrumental version, or only play the drums and bass for an acoustic/percussive “remix.”
It wasn’t until it resurfaced in the Microsoft ad that I found out more about Garbage and that the lead singer actually wasn’t Gwen Stefani (it sure sounded like it to me). Enjoy the ad and it’s original music video above and below take a look at what it was like playing the song in Amplitude.
This is another EDM Origins post. As the name suggests, without tunes loke these, we may have never gotten to the point where dubstep, trap, glitch, and future house would have become popular.
Karmatronic’s remix of Michelle Williams’ “We Break the Dawn” takes an incredibly different spin on the song pulling a total 180° from the original. From a slow, pop-laden R&B track to a complex, layered and simply moving progressive track, everything about this song is top notch. The remix benefits from a faster BPM, making it more danceable, and wavy, calming synths accentuating the hook/chorus.
Can’t Sleep – Above & Beyond
Above & Beyond has been a name in the electronic genre for decades. They’ve released groundbreaking music, long before many of today’s acts even existed. Two popular favorites include the transcendental vocal trance cut, “Satellite” and the equally deep in trance elements, “Can’t Sleep” which has been remixed by Araabmuzik, Above & Beyond themselves, and countless others.
British singer-songwriter, Alex Clare, released “Open My Eyes” yesterday on Youtube. The multi-talented singer has released music spanning many genres including, electronic, blues, alternative rock, pop, drum & bass, and R&B.
This acoustic single invites his sultry smooth vocals over acoustic guitars and minimalist soundscapes. This gives the track a deep atmosphere, something present in many of Clare’s songs. Clare is most popularly known for his electronic single, “Too Close” that was featured in numerous ads and commercials, particularly, Microsoft’s ad for Internet Explorer 9.