So today I finally attended a Schweinbeck Music Industry Mixer event. I had been meaning to go for awhile as the woman who runs it also went to the same university as I, and had been inviting me to these events on Facebook for forever.
Come to find out, the most recent one (not sure about all) was hosted at the Sledge Lounge off Buford Hwy near Chamblee and Doraville and in planning what to do for the night Google Maps conveniently “told” me “Yo ninja Darris. This mixer event is like 8 min. from you and you aren’t doing anything. Dat move is?)” and I agreed with G.M.
Sledge Lounge was actually quite a welcome relief to some of the bigger venues I’d been going too and was very chill and intimate, despite the heavy playlist of street and gangsta rap from Local ATL Artists. Prospects attempting to make their way into the music scene of Atlanta were on stage and members of the industry itself, journalists, and PR agents were all there networking as well. I arrived somewhat late (around 11 p.m., two hours after it started) and proceeded to the bar before snapping pictures and videos which will be uploaded soon,
Diana Schweinbeck, business and artist management agent, hosts the Industry Mixer events and has been holding them in Atlanta for the past two years. Many up-and-coming and even established artists, producers, radio personalities and DJs attend her “mixer” events. As someone breaking into the industry myself #BIGTHUMBSUP